Why Google Removed Gemini from the Google App on iOS
Google has officially removed its AI assistant, Gemini, from the Google app on iOS devices, urging users to download the standalone Gemini app from the App Store for continued access.
The tech giant notified users via email, as reported by TechCrunch on February 19.
How the Change Affects iOS Users
Now, when users attempt to access Gemini through the Google app, they are met with a message stating:
“Gemini now has its own app,”
The message includes direct download links to the App Store, according to the report.
This shift allows Google to position Gemini as a direct competitor to leading AI chatbots like ChatGPT, Claude, and Perplexity, strengthening its presence in the AI-powered assistant market.
Potential Risks of Removing Gemini from the Google App
While this move helps Google focus on Gemini as an independent AI product, it also carries potential risks:
- Loss of Users: Millions of Google app users may be discouraged from switching to a separate app.
- Market Competition: Standalone AI apps like ChatGPT and Perplexity already dominate the market, making it challenging for Gemini to capture a strong user base.
- User Friction: Requiring users to install an extra app might reduce engagement.
Features of the Gemini App for iOS
Google first introduced the Gemini app for iPhone in November, offering advanced AI-powered features such as:
- 🎙️ Gemini Live – A real-time voice assistant.
- 🎨 AI Image Generator – Create high-quality images instantly.
- 🔗 Seamless Google Integration – Connect with YouTube, Gmail, and other Google services in one place.
AI Assistants Are Reshaping User Experience
The launch of the Gemini iPhone app aligns with a broader industry trend where tech companies compete for mainstream users seeking AI-powered tools for daily tasks.
Why AI Assistants Are in High Demand
According to Dmytro Tymoshenko, CEO of Noiz, which develops AI-generated summaries for YouTube videos:
“AI can analyze data at an incredibly fast pace, enabling it to recommend content based on user preferences almost instantly.”
Tech giants are racing to convert casual users into paying subscribers by offering:
- 💬 AI Chatbots for smart conversations.
- 🖼️ AI Photo Editing for enhanced creativity.
- 📝 Writing Assistance to generate and refine content.
Google’s AI Strategy and Future Growth
During an October earnings call, Alphabet CEO Sundar Pichai emphasized how AI is driving engagement and innovation across Google products.
“This has been one of the most positively received updates in search history, increasing overall engagement,” Pichai said.
“Users are posing more complex queries, exploring a broader range of websites, and adapting their search behaviors in ways that drive long-term growth.”
Conclusion: What’s Next for Gemini Users?
With Gemini now available as a standalone app, Google is making a bold move to compete in the evolving AI chatbot landscape. While the transition may cause friction for some users, the dedicated Gemini app promises a more advanced and immersive AI experience.
